Are you feeling creative? Would you like to win some money? University of Illinois Extension announces a new contest for those creative and zany!
Create a viral ad in any media that can be distributed through an email or viewed online. What is a viral ad? Unlike what its name sounds like, it’s not a virus or any other creepy thing. Instead, viral ads are those funny pictures, links and messages that you receive by email and are so much fun that you forward the email to friends and families.
As defined by
Wikipedia, the online dictionary, “Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.”
Winning submissions will create interest “buzz” about the Plan Well, Retire Well website – a website designed to encourage young people to save money while young and invest wisely for retirement. Winning viral ads will make people want to forward the ad to others, and also want to visit the Plan Well, Retire Well: Your how-to guide website.
Where else can you find a contest especially designed for people with quirky, funny ideas? First Place winners in both the Youth and Open categories will win $250! More prizes also will be awarded. Start thinking about what you can do to enter the Buzz Marketing Contest for Plan Well, Retire Well. For more information about the Buzz Marking Contest, go to Plan Well, Retire Well: Your how-to guide website (www.RetireWell.uiuc.edu) and click on More Educator Resources.
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Source: Kathy Sweedler, Extension Assistant Consumer and Family Economics
Department of Agricultural and Consumer Economics
University of Illinois Extension
(217 265-0322)
sweedler@uiuc.edu
